Case Study:
Airballing LA

AirballingLA specialise in outdoor activities in central California including Nerf gun parties, zorbing, archery tag and more…

Marketing Nerds were briefed to take over Google Search Ads Campaigns to bring in a regular flow of new leads.

2 Months

49 New Leads

$22.96

Cost / Lead

14.37%

Conv. Rate

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The Brief:

Working with AirballingLA gave us the chance to elevate their existing Google Ads performance in the competitive Los Angeles party rental market. Through targeted campaign optimization and strategic keyword positioning, we transformed their PPC results, creating a seamless path from search to conversion for potential customers.

By implementing advanced audience segmentation and refining the user journey, we significantly increased form submissions and phone inquiries while reducing cost per acquisition. The optimized campaign structure delivered exceptional ROI, establishing AirballingLA as a dominant force in the LA party rental space.

Raw Results

24.5%

Cost per lead

20.3%

Conversion rate

Case Study: Airballing LA

2

Months

49

New Leads